“Put your mission at the forefront of your business. Don’t be afraid to talk about it at every opportunity and don’t water it down because you’re trying to sell a product and don’t want to come off too strong. The product is the vehicle that makes achieving the mission possible, but the mission is the goal.
And don’t underestimate your strength or abilities — I see women give away their power all the time through self-doubt. It’s good to reflect honestly about your abilities and how they could be improved, but don’t doubt them. After all, you are the one who had the balls to get the business started.”